AI & Emerging Technologies
Designing Impact for Tomorrow: Innovation and Design Lab
Where the Future Goes to Rehearse
At TRG’s Innovation and Design Lab, we push boundaries through cutting-edge AI, timeless design, emerging technologies, and strategic foresight to keep your brand ahead of the curve. Our approach merges next-gen solutions with real-world challenges to deliver results that resonate today and set the stage for tomorrow.
Our Approach: Creating Next-Practices for Tomorrow
We don’t just follow trends—we create them. Blending the latest technology with deep cultural insights to craft bold solutions that drive measurable business outcomes. Every touchpoint with your brand is designed to leave a lasting memory.
Results That Speak for Themselves
6x ROI
Our Brandsynth method drove 6x ROI for a heritage brand through strategic innovation.
34% YOY Growth
Timeless design and agile sprints delivered 34% year-over-year growth for Crazy Water.
Mosaic Winner
The Choctaw Art Hike earned AAF’s Mosaic Award for its next-gen brand experience.
Our Capabilities
Innovation
Our proprietary BrandSynth AI x Human Collaborative System allows us to combine data-driven insights with human creativity to create scalable, personalized content across digital and physical touchpoints.
This results-oriented innovation has helped CPG and Entertainment brands increase ROI by up to 6x.
This results-oriented innovation has helped CPG and Entertainment brands increase ROI by up to 6x.
Innovation Sprints
Rapid prototyping and testing process ensures quick validation and refinement of bold ideas, delivering faster time-to-market while saving resources and providing measurable impact.
In the Crazy Water rebranding, Innovation Sprints enabled us to quickly test and launch a refreshed brand identity, leading to 34% YOY growth and a tripling of bottling capacity.
In the Crazy Water rebranding, Innovation Sprints enabled us to quickly test and launch a refreshed brand identity, leading to 34% YOY growth and a tripling of bottling capacity.
Horizon Planning
Our strategic foresight process anticipates market shifts, positioning your brand to remain future-proof and resilient in a changing landscape. By planning ahead, we ensure your brand is always ready to adapt and evolve with consumer behaviors. Our Now, Near, Next Roadmap ensures long-term success and growth resilience.
Creative Technology
Next-Gen Experience Design
We craft personalized immersive and emerging experiences like AR/VR/XR, captivating audiences and building long-term loyalty.
SEC XR Hall of History: Innovating the Fan Experience by Merging Tradition with Innovation
To celebrate one of the biggest moments in SEC history, the XR Hall of History launched, combining cutting-edge XR and hologram technology to connect the past with the future.
AI Integration
AI & Emerging Technologies
By delivering AI-powered storytelling opportunities and next-generation techniques, we create next-practices. The Choctaw Art Walk used AI-driven AR experiences to engage visitors with interactive, immersive digital content, creating deeper emotional connections with the art and the brand.
Design
Brand Identity
Our award-winning design team creates memorable, trust-building brand identities that resonate deeply with your audience.
Comprehensive Toolkits
We ensure brand consistency across every touchpoint, increasing brand recognition and driving results.
Brand Experience
Digital UI/UX
Our team designs seamless, engaging digital experiences that increase time spent on your platform and drive conversions. 7UP Digital Bartender used intuitive UI/UX design to deliver an immersive, high-engagement experience driving a 33% increase in engagement on 7UP’s site and won Webby’s People's Choice Award for Best UX.
Experiential
We create immersive events that build emotional connections and amplify your brand’s visibility, increasing affinity and fostering connections.
Environmental Design
Brand World-building
We transform physical spaces into immersive brand environments that enhance customer experiences and drive sales. In the Snapple x Joe Freshgoods collaboration, we created a custom label and merchandise line that aligned with Snapple’s values, driving 96 million impressions and reconnecting the brand with Gen Z.
Why TRG Innovation and Design Lab?
Pioneering Innovation:
With 60+ years of experience, TRG blends creative design with advanced AI technologies, consistently keeping brands at the forefront of the market. Whether it's developing AI-powered solutions or crafting immersive brand experiences, we ensure your brand is always future-ready.
Holistic Approach:
Our cross-disciplinary team tackles challenges from every angle, delivering award-winning results across industries. From rebranding legacy companies to driving digital-first campaigns, we know how to blend technology with creativity for maximum impact.
Proven Excellence:
Our work has been recognized by top industry awards like the Webby People’s Choice Award, ADDYs, and more for both creativity and measurable business results.
Commitment to Diversity:
Diverse perspectives are at the heart of our process, ensuring that your brand remains relevant in an ever-changing marketplace.