Creative Execution:
We developed icons that were more than decorative; they became powerful symbols that instantly communicated the brand's identity and values across websites, mobile apps, and print materials. Each icon was crafted to be versatile and adaptable, recognizable at any size.The goal was to establish a unified visual language that would enhance brand recognition and loyalty.
Design and Craftsmanship: Each icon was meticulously crafted to represent Floor & Decor’s unique brand essence effectively. The team paid attention to every detail, ensuring the icons were impactful and conveyed the brand’s identity at a glance.
Versatility: The icons were designed to be versatile and adaptable, ensuring they looked great on digital interfaces and print materials alike. This versatility was key to maintaining a consistent brand presence across various applications.
Unified Visual Language: The cohesive set of icons established a unified visual language, reinforcing the brand message. This consistency helped build a memorable brand experience for customers.