On the Border, a beloved Tex-Mex restaurant chain, sought the expertise of TRG to rejuvenate its brand. Amidst the cultural tapestry of Texas and Mexico, On the Border aimed to capture the essence of "Border Style" food with a fresh and appealing brand identity.
We created a cohesive brand identity, inspiring store design, and an enticing new menu to highlight the fresh ingredients and bold flavors of On the Border’s food.
Brand Identity: Drawing from Mexico's vibrant colors and Texas' ranching heritage, we crafted a bold, flavorful brand identity.
Store Design: We designed store interiors that reflect the lively and welcoming spirit of Tex-Mex culture.
Menu Style: Using custom photography, we showcased the fresh ingredients and mouth-watering recipes.
The result was a cohesive brand identity that promises bold flavor in every bite, enhancing On the Border’s appeal and distinguishing it in the market. Let’s revitalize your brand and create an experience that keeps customers coming back. Contact us to explore how we can transform your brand’s identity and drive growth.
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