Texas Tech - Centennial Celebration

Branding Logo Design

Celebrating 100 Years of Legacy and Innovation Texas Tech University, renowned for its pioneering spirit and rich heritage, embarked on a monumental journey to celebrate its centennial anniversary. Leading this ambitious project was a dynamic centennial committee, in collaboration with the creative minds at TRG.

Texas Tech approached its 100th year, the university found itself at a pivotal moment. The challenge was to honor a century of achievements while charting a bold course for the future, all within the vibrant and diverse community of students, alumni, faculty, staff, and local residents. Faced with the task of creating a celebration that would both honor the past and set the stage for the next century of growth and innovation, the centennial committee and TRG needed to craft a unifying theme and visual identity that resonated with all stakeholders. The goal was to foster a sense of pride and community engagement while highlighting Texas Tech's contributions and future vision.

The Impact:

The centennial celebration was a resounding success, significantly boosting alumni engagement, media coverage, and fundraising efforts. The innovative branding and diverse events not only united the Texas Tech community but also highlighted the university's legacy and forward-thinking vision. The centennial website, with its rich repository of history, now serves as a lasting tribute to Texas Tech’s storied past and promising future.

This centennial celebration transformed the university’s approach to community engagement and branding. It demonstrated the power of visionary branding in shaping institutional identity and fostering a sense of belonging and pride. As Texas Tech moves forward, the lessons learned and the relationships strengthened during the centennial celebration will continue to inspire and guide the university in its next century of innovation and growth.